A fun and interactive event, linking Tag Heuer’s motto of ‘Don’t crack under pressure’ with the Chinese Lunar Exploration Program. Participants could travel through space via a Tag Heuer game, participate in a moon footprint dance and walk away with their personal astronaut image.
Brining Tag Heuer’s motto “Don’t crack under pressure’ alive through a contemporary topic.
The event area was highly engaging and attracted, through playful activities, a newer, younger audience. The personal astronaut image could be shared on social media, extending the exposure outside the offline event’s natural reach.